Search engine optimization for website

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What is SEO?

Search Engine Optimization (SEO) is a technique to optimize the website and increasing traffic on the website. It is used to rank the website.SEO plays an important role in every search engine. We can use this technique to rank our website on google or youtube videos on youtube. We can also rank our Instagram and Facebook pages. Google searches a website using different algorithms. Google is using AI algorithms to rank websites. So to rank a website we have to understand the working of the google search engine. Google pays attention to many factors such as bounce-back rate, speed of the website, and quality of content.We shall discuss these factors in detail first lets have a look on types of seo

Types of Search Engine Optimization (SEO)

There are three main types of SEO

  1. Onpage Search Engine Optimization (SEO)
  2. Offpage Search Engine Optimization (SEO)
  3. Technical Search Engine Optimization (SEO)
what is Seo and its types


1)Onpage Search Engine Optimization (SEO)

On-page SEO means optimizing your webpage code. Google cannot read your webpage content it can only read your meta tags. For on-page SEO first, you have to make the title optimize, the title should be attractive that will force the user to click on it. The second step is to write a description in meta tags. The description should be powerful and SEO-friendly. Third, you have to type keywords in meta tags. The keyword is an important factor for ranking a website because google ranks your website based on these keywords. Then we have to add the main topic in heading like h1 and h2. So that google can understand that this is the main keyword and content to rank. Images that are used in the webpage should be properly optimized and you should have to add an alt tag and explain the image otherwise google will not understand the image that the image wants to explain. File size and alt tag are necessary for SEO.Use a strong tag at the place of a bold tag and make your main keyword strong in content. Try to make your code error-free. Remove unused javascript code. The last step is to make your page speed good and making load time minimum by compressing images and removing errors.

what is search engine optmization

2)OffPage Search Engine Optimization(SEO)

Offpage SEO includes promotion and advertisement of your website. Offpage SEO includes techniques used in the promotion of webpage it has nothing to do with the infrastructure of the webpage. Popular websites have more chances to rank than new and less popular websites. We can share website links on social media platforms like Facebook, Instagram, Whatsapp, Twitter, Youtube, and LinkedIn. Building Backlinks: Link building is the process of getting SEO backlinks from other websites. There are a lot of websites that are providing backlinks to you for free. You just need to add a blog post or comment. But well ranked and popular websites do not provide free backlinks.You have to purchase backlinks to rank your website. Brand promotion: Google ranks those websites which are high in a result the reason for it is that people trust on them

Offpage SEO

3)Technical Search Engine Optimization

Technical SEO includes technical factors that affects the ranking of website.
The main goal of technical SEO is to make sure that search engine searcher can search and index a website without any problems.

Technical SEO


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