Search Engine Optimization (SEO) is a technique to optimize the website and increasing traffic on the website. It is used to rank the website.SEO plays an important role in every search engine. We can use this technique to rank our website on google or youtube videos on youtube. We can also rank our Instagram and Facebook pages. Google searches a website using different algorithms. Google is using AI algorithms to rank websites. So to rank a website we have to understand the working of the google search engine. Google pays attention to many factors such as bounce-back rate, speed of the website, and quality of content.We shall discuss these factors in detail first lets have a look on types of seo
There are three main types of SEO
Offpage SEO includes promotion and advertisement of your website. Offpage SEO includes techniques used in the promotion of webpage it has nothing to do with the infrastructure of the webpage. Popular websites have more chances to rank than new and less popular websites. We can share website links on social media platforms like Facebook, Instagram, Whatsapp, Twitter, Youtube, and LinkedIn. Building Backlinks: Link building is the process of getting SEO backlinks from other websites. There are a lot of websites that are providing backlinks to you for free. You just need to add a blog post or comment. But well ranked and popular websites do not provide free backlinks.You have to purchase backlinks to rank your website. Brand promotion: Google ranks those websites which are high in a result the reason for it is that people trust on them
Technical SEO includes technical factors that affects the ranking of website.
The main goal of technical SEO is to make sure that search engine searcher can search and index a website without any problems.